DC Builders wanted a brand presence that accurately reflects its high-end product and service offerings. Photography and videography played a large role in this rebranding effort, as the primary objective was to communicate to potential customers what a custom design and build project could look like. Additionally, Eris provided brand messaging and copywriting services for the website, social media, and all additional sales collateral.
Making the decision to build a structure that costs hundreds of thousands of dollars can be stressful, so being available to answer questions about the process beforehand can serve to build trust and enhance productivity. Our approach for the website copy was to make it as simple and informative as possible while also maintaining a friendly and knowledgeable tone. We carry this same approach into social and sales messaging.
Custom Building Custom Brand
Old vs. New
There’s a lot to be said for original designs, as they are the first depiction of something great. Eris took the essence of the old website and transformed it into a modern version of itself. The old site incorporated a lot of browns and oranges to mimic the colors of the natural wood in their projects. We took those same hues and repurposed them as accents throughout the new site.
The logo was re-designed using the original mark as a starting point to maintain a level of familiarity. With added texture and cleaner lines, the revised logo maintains the essence of the original with an added high-end feel.
The bread and butter of the DC Builders site can be found in the gallery and services pages. Eris was adamant about using the gallery to showcase all the stunning photography DC Builders has to show from its wealth of completed projects. Further, it was important for the site’s imagery to be presented in a way that was user friendly and visually appealing. The services page offers an attractive and easy-to-follow guideline for the process of designing and building a custom structure.
One of the most important functions of marketing is to set the company’s sales team up for success. Eris created a number of DC Builders design collateral to help reinforce the brand and help it gain visibility. Sales documents, business cards, and branded merchandise are just some of the ways in which we have elevated brand awareness for DC Builders’ products and services.
Video + Photography
It is no surprise that the photo and video portion of the DC Builders brand is the star of the show. These buildings really speak for themselves. Eris’ job was to make sure the structures were captured and displayed in a way that most accurately represents their high-quality features.