DC Structures is the subsidiary of a much larger custom building firm. The motivation driving its rebrand stems from the desire to create a separate aesthetic from its parent company while mirroring the emphasis on quality and values. Further, it had to distinguish itself as a simplified and more accessible option. Eris built DC Structures new catalogs, sales materials, and a website to match its bright branding.
We let the images speak for themselves. In an industry where clients are excited to imagine the possibilities for their own finished product, the photos had to stand out above all else. Throughout DC Structures’ social media, website, newsletter, and sales collateral, we put images center stage. All accompanying design and messaging was crafted to convey how DC Structures creates spaces that complement a variety of lifestyles.
New Website Design
DC Structures is about simplicity, convenience and a killer finished product, which is the exact feel we wanted to convey in the new website. Building any large-scale structure can be an overwhelming process. By simplifying the layout and refining the messaging throughout their site, we were able to display their services and processes in a way that even the most novice home builder can comprehend.
A simplified logo, a cohesive processes page and dozens of high quality images have brought the new website full circle. In a niche market, standing out from the competition is key. DC Structures provides a service similar to others but the experience from start to finish is one-of-a-kind.
The DC Structures rebrand wasn’t limited to design elements. Eris created all new messaging and sales collateral to help attract, nurture, and convert leads for the DC Structures sales team. The message is simple: DC Structures has a number of functional and attractive building designs to meet any client’s lifestyle needs. It was necessary to build an imaginative message grounded in realistic and accessible terms. Further, it was crucial to reinforce DC Structures’ promise of quality and simplicity.
To be considered an industry leader you have to talk the talk and walk the walk. A large portion of the DC Structures rebrand was to develop a weekly blog strategy that communicates the value of the company, as well as insider knowledge and tips adjacent to its products and offerings. Additionally, this strategy would entail repurposing content created for the blog into selling documents and social media collateral so that the message is consistent at every client-facing access point.